Travel trends for 2026: how we will travel this year
The world of tourism is constantly evolving, and 2026 brings with it new ways of understanding travel. Rather than accumulating destinations, travellers seek authentic experiences, flexibility and comfort from the outset.
Here are some of the travel trends that will shape the year and may inspire your next getaway.
Shorter but more frequent trips
Two- to four-day getaways continue to gain popularity. Instead of a single long trip, many travellers opt for several short experiences spread throughout the year.
Advantages:
- Greater flexibility
- Less complex planning
- Better adaptation to the work schedule
Secondary and less crowded destinations
Large capital cities remain attractive, but interest in medium-sized cities and less crowded regions is growing. Places with their own identity, local cuisine and a more relaxed pace of life.
The aim is to avoid crowds and discover more authentic spots.
Experiential tourism
Travelling is no longer just about ‘seeing’, but about experiencing. Gastronomic workshops, themed cultural routes, outdoor activities and experiences linked to the local community are increasingly in demand.
The traveller seeks connection, not just photographs.
Technology at the service of comfort
Planning apps, digital check-in, e-tickets and efficient transport services are all part of modern travel. Reducing friction when travelling has become a priority.
The experience begins long before you board the plane.
Well-being and balance
Wellness tourism continues to grow. Getaways focused on rest, nature, sport or digital disconnection are gaining prominence over fast-paced tourism.
Travelling is also a way to look after your physical and mental health.
Smart planning
Although spontaneity remains appealing, more and more travellers are planning ahead to optimise their time and budget. Booking flights, accommodation and transport in advance allows you to travel with greater peace of mind.
Better travel begins with the first journey
Trends change, but one thing remains the same: every journey begins with the transfer to the airport. Choosing a fast, direct and hassle-free option makes all the difference.
Start your next trip in comfort: get to the airport from Barcelona city centre with Aerobús, offering frequent, direct service so your experience begins stress-free from the very start.