Sant Jordi’s Day in Barcelona

Like every year, today, April 23, at Aerobús we celebrate Sant Jordi (Saint George’s Day). For Catalans, it may be the most beautiful day of the year, since it is a popular holiday that celebrates love. You could say that it is Catalonia’s Valentine’s Day.

The tradition of this day is that men give a red rose to their beloved, and women give a book to their loved one. It must be said that this custom has changed as the years have passed, we can say that we have modernized, since today, men also give books to women, and the color of roses is not only red, there are all colors.

It is a very nice day to walk through the city of Barcelona, ​​since many of the main streets such as Paseo de Gracia, Las Ramblas, are filled with stalls where they sell roses and books. Additionally, at many of the stops, book stores or shopping centers, there are writers and illustrators who are signing books.

Instagramer TIP: if you are walking along Paseo de Gracia, you cannot miss how they decorate the balconies of the Casa Batlló building with roses, take a photo!

Casa Batlló, Sant Jordi


Also, it is tradition to eat Pan de Sant Jordi, which is bread with sobrasada and honey, dyed with the colors of the flag of Catalonia.

pa de sant jordi

This year 2024, some museums, as well as buildings and places of historical and cultural interest, organize open days, you can visit them completely free of charge:

  • Palau Güell: from 10:00 to 20:00
  • Barcelona’s town hall: from 10:00 to 18:00
  • Modernist Enclosure of Sant Pau: from 9:30 to 18:30
  • National Library of Catalonia: from 10:00 to 19:00
  • Ateneu Barcelonés: from 11:00 to 20:00


If you are in Barcelona for Sant Jordi, enjoy the atmosphere in the different neighborhoods and the main streets of the city. Aerobús takes just 35 minutes from the airport to the city center of Barcelona so you can experience the magic of Sant Jordi. You can buy the ticket online here.